SaaS Growth & GTM Strategy Engine

The skill works through a structured intake — ARR, team size, acquisition stage, and target market — then builds each layer of a GTM strategy in sequence: ICP defined by firmographic and behavioural scoring criteria, acquisition motion selected and justified for your stage (product-led, sales-led, or hybrid), pricing and packaging designed around your buyer's willingness to pay, and a north-star metric with the leading sub-metrics that predict it. Every section adapts to what you actually told it, not a generic SaaS template.

A realistic input: 'We are a B2B workflow tool at $180K ARR, three-person founding team, targeting operations managers at mid-market logistics firms. We have inbound interest but no repeatable acquisition motion. We need a GTM strategy for a seed round deck.' The skill responds by diagnosing the acquisition gap, selecting the right motion, and producing each section sequentially.

Example output excerpt — ICP block: 'Primary ICP: Operations managers at logistics companies, 50-500 employees, using two or more disconnected workflow tools. Behavioural signal: evaluates new tooling within 30 days of a team headcount change. Firmographic filter: US or Canada, Series A or bootstrapped-profitable, freight or last-mile focus. Negative qualifier: companies with in-house engineering capacity to build internal tooling.' Full output continues through channel selection, pricing tiers, PLG loop design, outreach sequence, launch checklist, and metrics framework.