Skill · Business & Consulting

Competitor Intelligence & Market Research

Generate deep competitor audits, pricing intelligence, and strategic battle cards for any industry. Install in 30 seconds.

Category: Business & Consulting
Deliverable: 1 .skill bundle
Outputs: —
Last updated: 13 Jun 2026

$8.99 One-time · lifetime updates

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Overview

What Competitor Intelligence & Market Research does.

This skill runs a structured competitive intelligence process — not a summary of what you already know. You tell it your market and the decision you are trying to make. It identifies the competitive landscape by tier, maps each player's positioning, pricing architecture, and product capability gaps, surfaces white-space where you are underserved, and packages everything into a counter-move brief for your top threats. Every section adapts to your stated goal: pre-launch audit, pricing reset, or reactive response to a competitor's move.

A typical input looks like: 'I run a mid-market HR software company. We're about to reprice our plans and two of our main rivals just announced new tiers. I need to know where we stand on value messaging and whether there's a segment neither of them is serving well.' The skill asks four quick clarifying questions — context, goal, constraints, audience — then builds the full brief without you having to structure the request.

The output is a structured intelligence brief. Example excerpt: Tier 1 threats — two players with overlapping ICP and aggressive PLG motion; Tier 2 — three players competing on price, weak on enterprise compliance. Feature comparison grid: you lead on reporting depth, lag on mobile UX. Positioning white-space identified: mid-market companies with multi-country payroll needs are underserved by all named competitors. Counter-move brief: reframe pricing page around compliance cost savings before Q3.

Who it's for

Product managers, founders, and strategy leads who need a rigorous competitive brief before a launch, a pricing decision, or a board conversation — and who do not have a dedicated research function to produce one. Also useful for sales teams building battle cards ahead of a competitive deal cycle.

How it works

Three steps. About two minutes.

Install

Add the .skill file to your Claude app. ~10 seconds.

Run it on your work

Invoke the skill and paste in your material.

Apply the output

Review, keep what works, and use it.

In depth

Why a Claude skill beats a prompt template.

A copy-paste prompt runs one static pass and stops. A skill is a bundled program — instructions, examples, and a workflow Claude runs as a unit: it asks for the right input, applies the same pattern every time, and returns the structured outputs above.

FAQ

Common questions.

What do I need to provide to get a useful output?

At minimum: your industry or market category and the specific decision you are trying to inform. Named competitors help but are not required — the skill will identify the landscape if you are still mapping it.

What formats does the output come in?

You can request a structured report with an executive summary, a copy-paste battle card, a quick bullet summary, or a checklist with owner and timeline fields. Tell it which format suits your workflow and it will adapt.

Can it handle a niche or emerging market where little public information exists?

Yes. The skill flags data confidence where information is sparse, makes its assumptions explicit, and focuses analysis on the signals that are available — positioning language, pricing page structure, product feature lists, review site sentiment.

Is this useful for a one-off audit or ongoing tracking?

Both. Run it once before a major decision for a point-in-time brief, or return to it whenever a competitor makes a move. Each session can be scoped independently to a specific trigger or question.

Will the battle card output work for a sales team that is not the buyer of this skill?

Yes. The battle card section produces structured, non-technical output designed to be handed directly to sales reps — objection handling notes, competitive differentiators, and suggested repositioning language formatted for practical use in a deal.